Hotel Esencia

Xpu-Ha, Riviera Maya, México | ownership - Concept & management

Esencia consisting of 29 rooms

Originally built by Duchess Rosa de Ferrari as a vacation house transformed into a 29 room boutique hotel in 2005, gained worldwide recognition as of the best hotels in the Riviera Maya. Esencia was sold in 2013 to a Hollywood producer for an undisclosed amount, achieving a healthy ROI for its investors.

Hotel Esencia is a place where past traditions join a cosmopolitan flair of good living. This aristocratic oasis rests where the Yucatan’s jungle dissolves in the virgin sands of Xpu-Há, the best-conserved coast of the Riviera Maya.

At Esencia all the rooms are Suites with private terraces and rest areas that offer charming views of the gardens or an impressive view of the Caribbean sea.

Features

27 rooms and suites
Aroma - An organic spa
Sal y Fuego -Meso American cuisine
Family Friendly Celebrating special relationships
Beautiful expansive beach
20 minutes north of Tulum

Challenges and Achivements

Playa del Carmen has been known as an all-inclusive destination making positioning a challenge, Esencia was promoted as being North of Tulum on Xpu-ha Beach which helped position the property and gave potential guest a sense of exclusive privileged location. Esencia was operated as a hotel but never allowed guest to feel they were at a hotel, guest always felt they were visiting a wealthy friends estate. This took a fine tuned operation and highly trained staff. Esencia operated with an ADR (Avarage Daily Rate) of $500 one of the highest for its time and average yearly occupancy of 65%.